By Gene Hall
Does it bother anyone but me that a major restaurant chain is using made-up themes, complete with scripts, to attack agriculture? Such is the case with Chipotle, a company that has made attacking farmers and ranchers a part of their marketing strategy.
Cartoon scarecrows and exploding cows abound in their online fantasy land. This somehow proves that modern agriculture is a “bad thing?” I guess it’s funny in a mean-spirited kind of way. That’s the thing about a script. It can turn out however you like.
Reality has no script. Serious people deal with reality. Unserious people write a script they like better.Read More