By Layne and Jamie Chapman
Feral chickens, hand-pulled kale and a steer fed to perfection that is marketed in its home state. What do they all have in common? Capitalism.
These products were introduced into a functioning market to better a company’s financial standing and to capitalize on a situation. They are also part of modern agriculture. Grocery stores of all kinds have found different routes of product differentiation and market themselves according to what they think the consumer needs. The new consumer is targeted well after the raw products have left the hands of a farmer or rancher, who are commonly so removed from the consumer that they are often misrepresented by the advertising of the product. The ones determining how the end product is situated in the market are no more connected to the product than the chicken that came in the bag.Read More