By Mike Barnett
Your profitability as a farmer or rancher ranks low on the list of concerns of those who consume your products. I call them customers.
I’ve noted this fact in a survey or two and was reminded of it the other day when a Facebook friend posted some tidbits he had read from an article in the excellent publication Livestock Weekly.
According to the article, consumers believe the priorities for those farmers and ranchers who genuinely try to make a living from agriculture should, from first to last, be:
- Affordable food
- Safe food