
By Mike Barnett
You’ve all seen the commercials. The heartbreaking image of a pitiful puppy or kitten fills the screen. A sorrowful song plays in the background. Statistics of animal abuse are narrated by a compassionate voice. Your eyes tear up and your checkbook opens. And the cash registers at the Humane Society of the United States (HSUS) go Ka-ching Ka-ching.
The implication of the HSUS commercials is that monthly donation emotionally wrenched from your pocketbook is going to provide funds for pet shelters. You would be mostly wrong.
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