Grilling beef in the Land of Oz

By Gary Joiner

Television viewers were once again taken to the Land of Oz.

But this time the yellow brick road led to a place where misinformation spewed about U.S. beef production. Behind the curtain was Dr. Mehmet Oz, a surgeon and host of the syndicated program, the Dr. Oz Show.

The episode explored grass-fed vs. grain-fed beef. It suggested that grass-fed beef is healthier because of the way the animals are raised. Conventional production practices were largely criticized throughout the show.

No surprise here. The great Oz often denounces how conventional food is raised.

He claimed ranchers use conventional practices to create abundant and cheap beef at the cost of consumers’ health. He said there’s little financial incentive for ranchers to raise grass-fed beef instead of conventionally-raised beef, making grass-fed more expensive.

Here’s the truth. There are a variety of beef choices for all consumers to choose from. Grain-finished, grass-finished, natural and certified organic beef. From pasture to plate, the entire food chain works together to ensure high-quality beef for Americans. So, no matter what you desire, there’s a great beef choice for you.

And don’t forget that “organic,” “natural” and “grass-fed” are marketing terms. They’re not an accurate indicator of animal care, sustainability or safety.

I’m weary of television hosts claiming positions of credibility in subject areas in which they have none. I think the rest of the viewing public feels the same way.

Dr. Oz is the second spin-off series from the Oprah show. The first was Dr. Phil.

Dr. Oz needs to stick to those topics he knows something about. As Dr. Phil might say after pulling back the curtain on Dr. Oz and his misinformed food safety claims, “How’s that working for ya?”

Not very well.

Gary Joiner

Gary Joiner is the senior associate director of Public Relations for Texas Farm Bureau.

One Response to “Grilling beef in the Land of Oz”

  1. Bayard Breeding says:

    I am curious as to if “grass fed” beef has more Omega 3 than feed lot raised beef? What about antibiotics that are showing up in the milk of women? Any differences there? The term”natural” is a Madison avenue advertising trick which is nothing but hot air.

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