Super Bowl ag commercials we loved (and one we’d rather forget)

By Mike Barnett

You know it’s a bad Super Bowl when you wait until the game starts back up after the commercial to take a bathroom break.

That was the state of America last night as the Seahawks flew away with a huge win over the lackluster Broncos. Complicating things was a first half of boring commercials. But then the second half kicked in. The game didn’t get any better, but the commercials did.

There were a couple of agriculture-related commercials that really caught my attention. And one that was entirely forgettable.

In particular, how could you forget the Chevy truck commercial? Obviously shot in Texas, and set to the tune of Hot Chocolate’s “You Sexy Thing,” the commercial featured a man, his truck and a lonely bull. “Hello, ladies.” Well worth the watch if you haven’t seen it. By the way, check out GM’s Private Offer for Farm Bureau members.


One very good commercial you may have missed–I think it was preempted by a local commercial on our FOX affiliate—was “Begins With a Farmer—A mother’s love.” I only knew about it because social media lit up after it was aired. Reminding viewers that every day begins with a farmer, this commercial compares a Kansas farm mom to a mom in town: “…to raise something right, you can’t cut corners. And of all the things you can plant, the most important is a little bit of yourself.” Touching and true commercial by this Kansas farm mom, sponsored by Monsanto. Wish it would have received widespread play.


A very original commercial that I really liked was “Wonder Pistachios.” Stephen Colbert, star of Comedy Central’s “The Colbert Report,” told us to eat more pistachios. I’m not going to argue with him. Very clever.


The “Aw Shucks” award goes to Budweiser with their “Puppy Love” commercial. It doesn’t have much to do with agriculture, but hey, there are Clydesdales in it. And it’s out in the country. Awwww…


The funniest commercial I saw all night again doesn’t have a lot to do with agriculture, but it’s about hunting. Actually, it’s about Diet Mountain Dew. It stars Dale Earnhardt Jr. in a race car in a swamp, ducks and a great duck call. And of course, Diet Dew. Must see TV.


Taking the top spot for regional was an advertisement from H-E-B. Promoting its “Primo Picks,” H-E-B’s search for the best food products in Texas, the commercial is about a grandmotherly type named Milly and her dreams of her Better Than Good Bacon Jam making the big time. Small town Texas at its best…and a surprise visit by former Dallas Cowboy quarterback Troy Aikman. Fun spot!


And the commercial I want to forget: Jack in the Box. Hands down. It’s about their new product–a hamburger with bacon in the patty, bacon mayonnaise and bacon on top of the meat. In the commercial, Jack has his own farm with wholesome hokey singers, a curly fry tree and a critter called a “bork,” which is a spotted pig with horns.


Very forgettable. A little embarrassing. Epic fail. Moink.

What was your favorite Super Bowl commercial?

Mike Barnett

Director of Publications
Texas Farm Bureau
I’m a firm believer that farmers and ranchers will continue to meet the needs of a growing world population by employing equal measures of common sense, conservation and technology.
Follow Mike on Twitter and Facebook.

2 Responses to “Super Bowl ag commercials we loved (and one we’d rather forget)”

  1. The Doritos “Cowboy” commercial was very funny!

  2. I agree with your assessment of that Jack-in-the-Box commercial: very forgettable.

    I think my favorite was the John Stamos “Full House Reunion” Oikos commercial.

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