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Domino’s Pizza ‘just says no’ to Humane Society of the United States

Domino’s Pizza ‘just says no’ to Humane Society of the United States

By Mike Barnett

Domino’s Pizza “just said no” to the Humane Society of the United States (HSUS).

Shareholders of the pizza giant overwhelmingly rejected a HSUS proposal to study ending the use of pork from suppliers who confine pregnant pigs in gestation stalls.

It’s about time one of the major fast food franchises showed some backbone to the animal rights activist group. Other fast-food companies—including Burger King, McDonald’s and Wendy’s—have caved to their demands, fearing HSUS will stir public outcry and reprisal if they don’t.

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Letter from a Concerned Consumer

Letter from a Concerned Consumer

Dear Farmer,

As a loyal customer, I am grateful for you and the other Texas farmers and ranchers who grow the fruits, vegetables, meat and other products that I buy and serve to my family. Each week, I know the shelves at my local grocery store will be stocked with a large variety of products with plenty of price, flavor and nutrition choices.

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Silence of the land

Silence of the land

By Mike Barnett

I wonder about the silence of the land.

You have a good business plan. You know your costs to the penny. You work long hours. You figure your inputs for maximum profits. You love your job. You would not trade your way of life for no other.

Yet you let someone else shape opinions about what you do.

You invest wisely in the latest seed technology. You’re mum when food produced by genetically engineered plants is attacked.

You buy the best bull you can afford to improve your herd to produce bigger and better calves. You remain silent when animal activists slander your animal husbandry practices.

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One small step with social media, one giant leap for agriculture

Social Media use by farmers and ranchersBy Mike Barnett

Social media in agriculture for third generation farmer and rancher Jeff Fowle boils down to a few simple words: “That is what I am. That is what I share. This is my story.”

Fowle, who didn’t know Twitter from Facebook two years ago, is now regarded as an expert in agricultural social media. He spoke those words at Texas Farm Bureau‘s summer commodity conference recently. They stuck with me. I hope they stick with you as well.

Agriculture is very good at telling consumers what is good for them. We’re not so good at listening; or talking; or changing the way we operate to meet their expectations. We must engage consumers in meaningful dialogue. We must build trust.

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Real animal welfare walks through Texas wildfires

Real animal welfare walks through Texas wildfires

By Nathan Smith

It’s 3 a.m. The air is hot, the wind is rising. Smoke is heavy in the sky.

A wall of fire rages through a pasture and only minutes before an entire herd perished in the flames. The only thing between other frightened cattle and impending death is a rancher.

This is not a fictional scenario. It’s one that has played across Texas for the last six months. And with little rain falling, it will continue.

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