
By Lee Brown
It’s not often we’re given the opportunity to directly decide the future of our industry. But next week, Texas cattlemen and women can do just that by voting in the Texas Beef Checkoff referendum.
No matter the size of the operation, we are facing many challenges—some of which are out of our control.
But here’s the chance for Texas beef producers to take charge, strengthen our industry and ensure a bright future for ourselves and the next generation of cattlemen.
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