By Mike Barnett
When it comes to new machinery, new cropping methods or new herbicides and pesticides, farmers and ranchers are on top of their game.
No doubt that’s why American agriculture is the most progressive in the world.
Not so much, though, when it comes to communicating. We have work to do. Farmers and ranchers have talked about “educating” the public for all of my 30-year career in Farm Bureau.
Truth. The public doesn’t want to be “educated.” They want answers. To their concerns about food. How you grow it. And what you do to ensure their family’s safety.Read More