By Mike Barnett
Social media in agriculture for third generation farmer and rancher Jeff Fowle boils down to a few simple words: “That is what I am. That is what I share. This is my story.”
Fowle, who didn’t know Twitter from Facebook two years ago, is now regarded as an expert in agricultural social media. He spoke those words at Texas Farm Bureau‘s summer commodity conference recently. They stuck with me. I hope they stick with you as well.
Agriculture is very good at telling consumers what is good for them. We’re not so good at listening; or talking; or changing the way we operate to meet their expectations. We must engage consumers in meaningful dialogue. We must build trust.Read More